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Branding & Identity
New Leaf Media is a Muskoka-based multi-media company helping businesses create strategies and content for their online presence.
Brittany wanted to elevate her brand. The current branding isn't bold enough to reflect the strongly established brand that has now served many clients.
The existing logo:
Research & Development
I learned that New Leaf's clients are mostly local small businesses run by males and females that live and work an outdoorsy lifestyle.
Keywords to describe New Leaf's services are:
Demigraphics & Mood Board
Redesign the logo, keeping
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