New Leaf Media
Branding & Identity
New Leaf Media is a Muskoka-based multi-media company helping small businesses create strategies and content for their online presence.
Problem
Owner Brittany wanted to elevate her brand to help grow her business. The current branding isn't bold or professional enough to reflect the now strongly established services.
Starting Point
The existing logo:
Research & Development
Keywords to describe New Leaf's photography, videography, and marketing services are:
Custom Local Multi-media Storytelling Creative powerhouse
I learned that New Leaf's clients are mostly local small businesses that live and work an outdoorsy lifestyle. The term "Communications" no longer fit her services, so "Media" would replace it moving forward.
Demographics & Mood Board
40 - 60
Years
Muskoka
area
Entrepreneurial
Down to
earth
Colour Palette
Solution
Redesign the logo while keeping the leaf motif that resonates well with Brittany's clients and style.
-
Capsule-shaped
-
Custom Monstera deliciosa leaf illustration, including its iconic Swiss cheese holes
-
4-colour design plus two single-colour variations
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Versatile for social media, swag, etc.
Stationery & Swag
Results
After implementing the new branding on New Leaf Media's main marketing channels, engagement on Google Ads and LinkedIn grew by 145% and continues to hold steady.
New Leaf Media uses their new, professional, and eye-catching online presence to showcase their work, engage with the community, and advertise with confidence.