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New Leaf
Media
Branding & Identity
New Leaf Media is a Muskoka-based multi-media company helping businesses create strategies and content for their online presence.
Problem
Brittany wanted to elevate her brand. The current branding isn't bold enough to reflect the strongly established brand that has now served many clients.
Starting Point
The existing logo:
Research & Development
I learned that New Leaf's clients are mostly local small businesses run by males and females that live and work an outdoorsy lifestyle.
Keywords to describe New Leaf's services are:
Craft
Demigraphics & Mood Board
A
Colour Palette
Solution
Redesign the logo, keeping
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