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Zachary's Paws for Healing

Branding & Identity

Zachary's Paws For Healing is a Foundation in memory of Zachary Noble and his dream of being able to provide companion pet visits with hospital patients.


A lack of funds at the beginning meant the logo, promotional materials, and website were done quickly and as inexpensive as possible, resulting in a poorly made design and brand. Those things did not reflect their high-quality services.

Starting Point

The existing logo:


Research & Development

Zachary's Paws believes in the healing power of pets. Donna, the founder was keen to keep the heart and paw imagery to convey caring and animals. Research into current promotional material used at hospitals taught me that bold, caring, and cheerful designs stand out in that environment most.

Demographics & Mood Board

After browsing Donna's actual photos of patients with their pets, and families, I learned the target demographic was women 40-65 years. I curated a mood board with our agreed upon tone:

Caring     Cheeky     Professional

Image by Yerlin Matu
Image by Ruby Schmank
Image by Lisanto 李奕良

Colour Palette

Colour palette


Redesign the logo, keeping the original elements of a paw, heart, and blue and green colours. Clean/cheerful fonts and soft corners helped convey their compassionate service.

Zachary's Paws for Healing
Zachary's Paws for Healing logo
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Stationery, Signage & Social

Zachary's Paws for Healing stationery mockup
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Zachary's Paws for Healing "A Volunteer was here!" card
Zachary's Paws for Healing


Local media attention attracted more high profile brand sponsors joining the cause, including Ren's Pets. Volunteer recruitment increased their team by 75%. Website traffic increased by 112%. Donna the the team used this branding consistently until the foundation sadly closed in 2021.

"I love it. So clean and concise and easy to use. Thank you Samantha for a great job. We are lucky to have you. Love it, love it, love it!"

- Donna Jenkins

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