Eh Em Why Designs
"Thank You Tags" are used for attaching to gifted baby clothing items so the parent remembers to snap and share a photo of baby wearing the outfit when it's used or worn. It's a handy, fun way to delight the person who gifted the baby item to you.
My client, Amy had a small paper-based product called "Thank You Tags", but needed packaging that looked attractive on the front and had instructions on the back.
Demigraphics & Mood Board
After researching Etsy sales stats, we learned the target demographic was women 30-60 years. I curated a mood board with our agreed upon tone:
Happy Trendy Cheeky Gender neutral Colourful
Colour Palette and Font
Client's existing logo
Research showed that the more colours, the more you’ll appear in Etsy search results
Packaging “too cute to toss”
Show the product in use, but not literally
10 tags included with each order
Design a 5" x 5" card and tie 10 tags to it. Perfectly placed dots on the front and back allowed Amy to use a hole punch to then attach her product to. Once attached, the product was shown placed where one would place it on a real onesie. A small logo was added to the front for brand recognition as it lives on as a decor accent.
Perfect sized for economy shipping
Fits inside cellophane bags found on Uline
Product placement is shown on onesie
Hole punch is marked on both sides for tying on the tags
Written instructions tell the recipient how to use it
Icons tell the recipient where to find out more
White onesie allows the tag design to pop
Printed with Product
Attached and Inside Bag
Eh Em Why's Etsy shop gained 90 new sales in the first month of having the "Thank You Tags" for sale, 59 of which were purchases of the tags. The shop also gained 14 new "admirers" after the product was released.
OMG I just loveeee it!!!
Ahhhh I’m like so happy!!! You have no idea!